There are many exciting changes in the online marketing world coming in 2010 which will foster both new challenges and great opportunities. More and more businesses will be using Internet marketing strategies in 2010 or will be increasing current online spending during 2010. Companies that invested in online marketing last year are analyzing their results and making appropriate adjustments to those campaigns. Businesses in all industries are continuing to realize that strategic online marketing is faster, more cost effective, measurable, and targetd.
Many studies have been done over the recent months to assess how businesses will spend their online marketing budgets. According to www.eMarketer.com, the majory of businesses surveyed will increase online budgets primarily in website design and development, email marketing, search engine optimization, search marketing, and social media.
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Google also completed a survey with similar but slightly different results. Some of these results were reported by B2BOnline. Google asked b-to-b marketers where they will increase and decrease their marketing budgets this year and the responses showed:
- The top areas that will see increases are Website design and development (cited by 57% of respondents), search marketing (55%), webinars, podcasts and online events (50%), e-mail marketing (49%), social networks (47%) and blogs (44%).
- Areas that will see budget cuts include print advertising (51%), printed vertical directories (50%), direct mail (37%), outdoor (34%), TV advertising (31%), sponsorships (30%) and events (28%).
The results showing increases in website development most likely reflect companies that are revamping their website's appearance, performing conversion optimization to increase inbound marketing efforts and lead flow, and integrating Content Management Systems to make website maintenance easier and more cost effective.
Our Vision for 2010
Internet Marketing Inc. is a full service interactive agency with a focus on cutting edge search engine optimization strategies and web design/conversion optimization/usability. Internet Marketing Inc. continually monitors the pulse of the economy in order to better understand the business and financial goals of our clients that exist in all types of industries. Our core goal is to increase online exposure and botton line profits for every client we service. We design strategies that are specific to each client and align those efforts to achieve the client's core goals. The company is backed by a strong management team highly educated in business, finance, law, and marketing.
Most importantly, the company is driven by our outstanding team of professionals with decades of combined experience in website design, development, search engine optimization, paid search, social media, email, affiliate marketing, and mobile marketing. With a focus on cutting edge search engine optimization, mobile search, and local search, Internet Marketing Inc. has redeveloped our SEO department under the leadership of our new SEO Director, Benj Arriola. Benj has won multiple global SEO awards and designed SEO strategies for fortune 1000 clients.
The company has many new layers to ensure an even greater level of attention to detail, skillful project execution, and adherence to our specialized processes and procedures. We are continuing great projects with brands like the US Army, Road Runner Sports, and Tropicana Las Vegas. Between our San Diego, Las Vegas, and New York offices, Internet marketing Inc.'s growth from 2008 to 2009 was approximately 700%. We look forward to a great year!
Brent Gleeson, CEO
